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  <title>Georgia Watson - Sales enablement - lessons from lego</title>
  <description>Imagine being 15% better at selling. Or even just 2%. &amp;amp;nbsp; Georgia explains how the Sales Enablement function pulls together training, tools, process and culture to help make this happen. &amp;amp;nbsp; The key is to focus on what really matters rather than doing different for different sake. &amp;amp;nbsp; The focus should always be on the effect any initiative has and how to make the most of this. &amp;amp;nbsp; When 'skills are our currency' it is important to be driving improvement in as many ways as possible. &amp;amp;nbsp; A growth mindset helps with the realisation that if you are not helping then it is time to innovate. &amp;amp;nbsp; How are you continually developing as a sales professional? </description>
  <author_name>Sales Today</author_name>
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