1 rich Libsyn https://www.libsyn.com 90 600 It's time for Round 8 of our book club called Whatcha Readin'?. Jeff, Christie and guest hosts get together to deliver fantastic, life-changing, thought provoking book recommendations from renowned and more obscure sales thinkers.&amp;nbsp; This week we our guest clubber is... DeJuan Brown! He is a Regional Sales Manager for Bloomberg BNA. Two of his most important life lessons were learned while sliding dirty dinnerware into a plastic tub. He was a 15-year old busboy at a restaurant called &quot;Spinnakers,” where he learned the intrinsic value of selflessness. Today we're discussing the value of exposing ourselves to different opinions, understanding persuasive writing to understand sales and the difference between metrics and strategy. Come for the book recommendations, stay for the fascinating deep dives into the topics these books tackle.&amp;nbsp; On today’s podcast... 4:21 - Christie is reading Talking to Strangers by Malcolm Gladwell 12:31 - We all wear our own lenses through which we see the world 18:09 - Dejuan is reading The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert Bly 27:00 - Writing the way you want to be perceived. 34:00 - Jeff is reading the Harvard Business review October 2019 edition 35:30 - Are you confusing metrics for strategy? 39:53 - Are we reading enough? Are we reading the right things? Or are we being too hard on ourselves? Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you. The Why and The Buy is part of the Sell or Die Podcast Network. Subscribe to these other amazing network podcasts! Sell or Die Hidden Stories with Jeremy Fulkerson Wheelbarrow Profits Women Your Mother Warned You About! The Why And The Buy http://thewhyandthebuy.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/12013643/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/12013643