1 rich Libsyn https://www.libsyn.com 90 600 47 The Why and the Catalyst Our guests this week are Mike and Mike from The Catalyst Sale Podcast. &quot;Sales is not rocket science.&quot; That's the message from hosts Mike Conner and Mike Simmons. Developing the fundamentals and thinking about your process are key to your sales success. 3:30 -&amp;nbsp;The one thing that's changed in sales over the past 30 years. 11:30 -&amp;nbsp;Sales is a thinking process. 17:45 -&amp;nbsp;Don't make your process about you, focus on what the customer is looking for. 27:45 -&amp;nbsp;Mike and Mike's &quot;Why&quot; The Why And The Buy http://thewhyandthebuy.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/5887367/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/5887367