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  <title>169 The Perfect Close with James Muir</title>
  <description>Overthink. Over-complicate. Over-analyze. We are ALL guilty of it. Salespeople have a tendency to make their sales process harder than it is. Today we try to unravel the complex webs that we weave. Our guest this week is, James Muir, author of The Perfect Close: The Secret to Closing Sales – The Best Selling Practices &amp;amp;amp; Techniques for Closing the Deal&amp;amp;nbsp;that shows sales &amp;amp;amp; service professionals a clear &amp;amp;amp; simple approach that increases closed opportunities &amp;amp;amp; accelerates sales to the highest levels while remaining genuinely authentic. On today’s podcast... 3:45 - James is an &amp;quot;accidental salesperson&amp;quot; 7:06 - Is &amp;quot;The Perfect Close&amp;quot; too simple to be true? 10:30 - You go on youtube and search 'how to close' and you're just going to see people regurgitating the same closes that haven't worked since the 50's. 14:02 - How not to become a sales pest 18:30 - The difference between being warm and being nice? 22:00 - The common denominator between unrecognized problems, unanticipated solutions and unseen opportunities 27:50 - Conveying the intent 30:00 - The unlimited potential of sales 34:00 - What is The Perfect Close? 40:00 - The &amp;quot;fallback&amp;quot; and the &amp;quot;add-on&amp;quot; 44:20 - Once you say you are giving a discount, you have to give a discount 50:18 - You are your prospect's advocate Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you. Want more from Jeff and Christie? We have a newsletter! The Why and The Buy is part of the Sell or Die Podcast Network. Subscribe to these other amazing network podcasts!  Sell or Die  Hidden Stories with Jeremy Fulkerson  Selling With Soul  Wheelbarrow Profits </description>
  <author_name>The Why And The Buy</author_name>
  <author_url>http://thewhyandthebuy.com</author_url>
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