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  <title>Ep 238: It's all about the data...</title>
  <description>Sharick Mirza, CEO at Assurety Consulting, and Rex Bull, CMO at Assurety Consulting, join me to talk about data, delivery, and fraud prevention:  Data and visibility of customers, delivery, transportation, bottlenecks, and more Removing silos to bring together insights available from data Address data and the intelligent barcode - linking customer and address information Leveraging insights from intelligent barcodes across the enterprise The pay-off for intelligent barcode data - even for small delivery operations How address data can combat fraud and transporting prohibited or illicit substances Detecting fraud using address data Machine learning and optimising operations - for example, detecting problems in the delivery network How data can be used to create new products - including crossing over between digital and physical products Data and up-selling Cleansing data Giving CEOs , senior executives and managers a high-level view of operations, via tools such as KPIs and dashboards, or an operations-level view Improving first time parcel delivery rates Bringing in data from different sources, e.g. social media, weather, to help improve delivery  </description>
  <author_name>Postal Hub podcast</author_name>
  <author_url>http://www.thepostalhub.com/</author_url>
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