1 rich Libsyn https://www.libsyn.com 90 600 In Part 2 of this 2 part episode, Gary Penn, Global Vice President of Digital &amp;amp; e-Commerce for Nixon, continues the conversation about the present and future of e-commerce.&amp;nbsp; Ramon Vela and Gary discuss: the high expectations of consumers and how Amazon ruined it for us, Layaway payment concept, like Klarna, and why they may be a game-changer in e-commerce, the Nixon goal of creating a great customer experience, trends in e-commerce including mobile, biometrics AR, VR, the 3 barriers for online vs. retail store, Consumer research, the Future of e-commerce, the Adobe/Magento strategy and will it work?, Gary on AI and creating the 360 view of the customer and what is necessary to make it work.&amp;nbsp; Listen while Ramon Vela interviews Gary Penn and hear Gary share the inside story of a brand.&amp;nbsp; For more on Nixon, Inc. visit: &amp;nbsp;https://www.nixon.com/us/en Visit our advertiser:&amp;nbsp;https://www.holidaycbd.com/ Visit our advertiser:&amp;nbsp;https://www.privy.com/cf Visit our Sponsor:&amp;nbsp;https://www.retentionscience.com/ The Story of a Brand Show https://www.thestoryofabrand.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/10670552/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/48168824