1 rich Libsyn https://www.libsyn.com 90 600 Paula Werne, Director of Communications at Holiday World and Splashin’ Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social. &amp;nbsp; Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince &amp;amp; Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) &amp;nbsp; In This Episode How Holiday World created a talk trigger with free sodas How to use Facebook to give real time updates How to find user generated content How to manage year-round social for a seasonal product Why any avenue for marketing can become a channel for customer service Why responding to customers is a critical aspect of social &amp;nbsp; Resources Salesforce TechSmith Holiday World Podcast &amp;nbsp; Visit SocialPros.com for more insights from your favorite social media marketers. Social Pros Podcast https://www.socialpros.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/7238669/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/24337190