1 rich Libsyn https://www.libsyn.com 90 600 Jeff Williams - Elevate your Roofer Brand&amp;nbsp; Heidi J. Ellsworth, RCS Partner visits with Jeff Williams, IKO Brand Director and Jack Gottesman, IKO Marketing Manager about branding in this informational and thought-provoking Roofing Road Trips podcast.&amp;nbsp; To many roofing contractors, “branding” can sound like a big undertaking that is potentially unnecessary.&amp;nbsp; Jeff talks about how it can be intimidating to even a seasoned marketer, so it is understandable that this concept can seem elusive in day-to-day business.&amp;nbsp; Heidi and Jeff review the importance of taking the time to establish a strong brand and how it will continue to help and improve sales and marketing as well as overall company culture.&amp;nbsp; Jeff shares the top five things every roofing professional should know about branding their business for success. RoofersCoffeeShop https://www.rooferscoffeeshop.com/podcasts <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/24072006/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/134133657