1 rich Libsyn https://www.libsyn.com 90 600 In this podcast, you’ll learn about where to start your brand transformation, why your brand should be a “sage” instead of a “hero,” the importance of creating a tangible customer experience and the strategy behind CA's new ad campaign, &quot;The Modern Software Factory.&quot; Over the last four years, CMO Lauren Flaherty repositioned CA Technologies’ global brand, helped it adapt to the fast-paced blur of digital disruptions and masterfully co-created an app with CNN to cover the 2016 presidential election. This app enabled CNN to experience higher-than-ever levels of engagement and reach while demonstrating the power of CA's technology. Flaherty has since initiated a similar co-creation venture with Eurosport, helping to make the brand more tangible. &amp;nbsp; Think of this episode as a master class in transformation B2B marketing.&amp;nbsp; Renegade Marketers Unite: Top Rated Podcast for CMOs http://renegademarketing.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/5389660/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/16192609