1 rich Libsyn https://www.libsyn.com 90 600 Do you struggle with your driver referral program?&amp;nbsp; Do you have the most awesome carrot in place - like the company who gives their drivers a free cruise if they get them 5 referrals a year, plus paid time off, plus a referral bonus? Yet it’s failing to reap the rewards you hoped it would? (This particular carrot sees this specific company only get a handful of driver referrals, and they’re a carrier with 400 trucks).&amp;nbsp; So why don’t passive driver referral programs work better? Why don’t they yield larger dividends? In this episode of Recruit and Retain Chad discusses why a passive referral program doesn’t work. More importantly why, if you want to take advantage of referrals, you can’t leave the task of referring up to the drivers alone.&amp;nbsp;&amp;nbsp; “And I think there is a problem with ongoing awareness. Drivers don't think about this on a daily basis. And companies aren't promoting it on a daily basis. I think that's a marketing problem.” What you’ll learn about in this episode: The problem with passive driver referral programs How to create an active driver referral program Training drivers in sales tactics to get more referrals How to take advantage of a “thank you” Getting referrals from introverts Using technology to manage driver referral programs The ROI of a driver referral program How to connect with Chad Hendricks: Email - chendricks@brandoutcomes.com LinkedIn - linkedin.com/in/chadhendricks Cell - 920-371-2101 Recruit &amp; Retain: Trucking Edition http://brandoutcomes.com/podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/12477344/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/12477344