1 rich Libsyn https://www.libsyn.com 90 600 Toy &amp; Game packaging is often more important than the product within in terms of motivating someone to buy the product in the first place. There are some fundamentals of effective toy packaging, as well some very common mistakes. We run through all of this in Episode 62 of The PLAYING AT BUSINESS podcast. Playing At Business - toy &amp; game business podcast with Steve Reece http://www.ToyIndustryJournal.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/22253309/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/21117388