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Highlight: Lynn Holzman - NCAA
Lynn Holzman – VP of Women’s Basketball at the NCAA – on the NCAA's new media rights deal with ESPN and the opportunities it creates for fans of women's sports.   Embedded in the deal are storytelling opportunities that aim to promote women's basketball utilizing ESPN's platform.   While the NCAA men's basketball tournament is sold to network partners as a standalone package, women's basketball remains part of this larger agreement.   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=e1208c0097bd387a03635525a3e5728a   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
Navigating Sports Business
http://navigatingsportsbusiness.libsyn.com/website
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