1 rich Libsyn https://www.libsyn.com 90 600 Steve Lauletta - President of 23XI Racing - details what it's like to build a NASCAR team from the ground up alongside Michael Jordan and Denny Hamlin. &amp;nbsp; He and AJ Maestas discuss the role of sponsorship in NASCAR and how it differs from other sports properties. They also touch on 23XI's unique positioning and their role in rejuvenating NASCAR's audience as they attract a more diverse audience to the sport. &amp;nbsp; Details: 1:35 - The 23XI Racing Story 7:05 - Sponsorship in NASCAR&amp;nbsp; 11:20 - Building a more inclusive culture 18:55 - The future of NASCAR 22:55 - Rapid Fire Questions &amp;nbsp; For more insights, visit our&amp;nbsp;LinkedIn page&amp;nbsp;or learn more about Navigate at&amp;nbsp;https://nvgt.com/. &amp;nbsp; Navigating Sports Business http://navigatingsportsbusiness.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/27949530/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/159925038