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Thinking about renaming your business?
I recently interviewed Stacey King Gordon about her transition from being a freelancer known as “Night Writer Communications” to running her newly named content strategy firm, “Suite Seven,” which has 2 employees and more coming soon.
 
In a nutshell: Stacey always had “stars in her eyes” about owning her own business and started as a moonlighter in 1998. After 10 years, in 2008, she leapt to full-time freelance, and kept the name because it had some brand equity and she was sentimentally attached to it.
 
By the end of 2010, it was clear she needed to shed the image that Night Writer implied (that it was just her, working part-time at night) and start thinking about herself as a “company.”
 
In this interview on the Marketing Mentor Podcast, Stacey takes us through the process of refocusing her business, and her business name, to reflect her new direction as a content strategist. She describes how she got through the painstaking mental process of change, found the confidence, pinpointed her new direction, tested the waters, and more...
 
Listen here.
The Marketing Mentor Podcast
http://marketingmentor.libsyn.com
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