1 rich Libsyn https://www.libsyn.com 90 600 Here's a recent interview Ilise did with&amp;nbsp;Beth Brodovsky from Iris Creative. http://www.iriscreative.com/ &amp;nbsp; There are two big questions that&amp;nbsp;Ilise asks Beth in this interview: &amp;nbsp;&amp;nbsp; How did you come to pinpoint your target market?&amp;nbsp;Beth talks about how she (and her staff) worked together to find their target market, membership organizations, after being generalists for many years. &amp;nbsp; Which tools do you use to promote your services?&amp;nbsp;Beth describes how they geographically narrowed their search, paid extra attention to job titles, use postcards productively, use speaking programs to get new prospects (even if they don&amp;rsquo;t attend!) and more&amp;hellip;&amp;nbsp;&amp;nbsp; Listen&amp;nbsp;in... &amp;nbsp; The Marketing Mentor Podcast http://marketingmentor.libsyn.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/1322564/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/1322564