1 rich Libsyn https://www.libsyn.com 90 600 Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing. Ad Age Marketer's Brief http://www.adage.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/19484354/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/0099ff/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/19484354