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  <title>Performing a 'Corporate Autopsy'</title>
  <description>This week's Stansberry Investor Hour episode features one of the most accomplished financial journalists today. He's a returning guest, and his latest book couldn't have come out at a better time... But first, Dan and Stansberry Digest editor Corey McLaughlin start off the episode's &amp;quot;opening rant&amp;quot; by taking on a recent headline-maker: the FTX debacle. The world is watching rapt as global authorities comb through the wreckage left by the collapse of this prominent cryptocurrency exchange... only to discover that &amp;quot;it's worse than we initially thought.&amp;quot; Among other &amp;quot;scandals and wonderful things that crashed and burned,&amp;quot; as Dan puts it, no one can forget the shocking downfall of another market monolith: General Electric (GE). This company gave us life-changing innovations like the light bulb, radio broadcasts, fluorescent lamps, X-ray machines, jet engines, and more... before it went into a dramatic tailspin starting two decades ago. That's why today, award-winning author William D. Cohan joins us for his second appearance to cover this spectacular corporate meltdown in depth. His latest book, Power Failure: The Rise and Fall of an American Icon, features rare interviews with key figures from GE (like former CEO Jack Welch). Published just a week ago, it has already drawn scores of praise. William's prolific career includes several other books – three of which are New York Times bestsellers – and writings for numerous financial publications like Fortune, Barron's, and the Financial Times, to name a few. Plus, he has 17 years of experience in mergers and acquisitions (M&amp;amp;amp;A) banking at some of Wall Street's biggest firms like Lazard, Merrill Lynch, and JPMorgan Chase. Dan picks William's brain about the writing process for his book...  There's a dead body on the floor, and how did it get there? I'm doing the autopsy. I'm doing a corporate autopsy. How did GE go from being the valuable, most respected company in the world to irrelevant, being broken up, being a fraction of both what it was worth and the respect people had for it?  The two discuss GE's beleaguered history... and then William shares his No. 1 qualitative factor in fundamental analysis that investors should always consider while researching a stock. </description>
  <author_name>Stansberry Investor Hour</author_name>
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