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  <title>74. Alexa Meyer, CEO of Coa</title>
  <description>Today I’m joined by Alexa Meyer.&amp;amp;nbsp; &amp;amp;nbsp; Alexa is the co-founder and CEO of Coa — a mental health and emotional fitness company offering therapist-led classes.&amp;amp;nbsp; &amp;amp;nbsp; In this episode, we talk about Coa’s mission to become the Nike of mental health. Why we should treat mental fitness like going to the gym. How in-person, community-focused classes help to destigmatize the idea of going to therapy. And why professional basketball player Kevin Love invested in the company.&amp;amp;nbsp; &amp;amp;nbsp; More from Alexa &amp;amp;nbsp; Alexa is the Co-Founder &amp;amp;amp; CEO of Coa. After trying to take care of her own mental wellbeing, she was frustrated with the lack of options and asked: “Why isn’t there a gym for mental health?” This sent her on a mission to make emotional fitness as inviting and community-based as physical fitness. She started the first &amp;quot;Mental Health Pop-Up&amp;quot; and helped hundreds of people across the country try therapy. She continues this mission at Coa where she uses her background in start-ups, product, and branding to change how the world thinks about emotional wellbeing. Prior to Coa, Alexa was a VP at a fast-paced tech startup, worked at the world’s largest brand strategy firm, Interbrand, and studied psychology and consumer behavior in Canada (her home country!). &amp;amp;nbsp; More from Fitt Insider&amp;amp;nbsp; &amp;amp;nbsp; Fitt Insider is a newsletter and podcast dedicated to the business of fitness and wellness.&amp;amp;nbsp;  Join industry-leading operators and investors by subscribing: http://insider.fitt.co </description>
  <author_name>Fitt Insider</author_name>
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