1 rich Libsyn https://www.libsyn.com 90 600 Learn about getting back to basics when everything else isn’t working, how changing the rules can inspire creativity and innovation, and the state of local businesses in a post-COVID world. Bite-Sized Delight From the Episode: • Get Back to the Basics of Focusing on Existing Customers - after years of trying to chase new customers, JC Penney's new CEO is focusing on retaining the local customers that already shop there.&amp;nbsp; • Make Your &quot;Rules&quot; Customer-Centric - When the Savannah Bananas wanted to enhance the experience of watching a baseball game, they designed a new set of rules for the game that were more fan-friendly, and in the process created a remarkable, entertaining, exciting experience. • Don't Forget the Local Experience - Podium's &quot;2022 State of Local Business&quot; research found that today’s consumers are looking for ease of doing business and price as the key differentiators for the local business experience. Are You Looking for Things We Referenced? • &quot;JCPenney’s CEO Is Done Chasing New Customers. ‘We Are Loving Those Who Love Us.'&quot; - Suzanne Kapner in the Wall Street Journal • The Savannah Bananas on MLB Radio • Making Meetings Better in the Hybrid Workplace - an ebook by our friends and partners at Mitel • State of Local Business Report - by Podium • Rate and Review The Experience This! Show Learn more about the Experience This Show and the hosts:&amp;nbsp; Joey Coleman Dan Gingiss Experience This! http://experiencethisshow.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/23064776/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/127352183