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  <title>Ethics, Communications and Business</title>
  <description>In a wide-ranging conversation, Fred Cook, the Chairman of Golin and the Director of the USC Center for Public Relations discusses a number of important issues, including:  Why understanding communications is not enough for ethical PR pros Where there is a disconnect between CEOs and PR pros Thriving as the challenge of fake news increases The business impact of ethical lapses by agencies  </description>
  <author_name>Ethical Voices Podcast: Real Ethics Stories from Real PR Pros</author_name>
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