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  <title>Xs and Os - It's All About the Experience Now</title>
  <description>Guests: Stephanie Thum, Consultant Julia Ahlfeldt, Consultant Mada Seghete, Branch Janelle Estes, User Testing We all know Xs and Os from football schematics, but there’s a story to be told in the modern world of Customer Experience (CX), which has become the new battleground for consumer commerce. Perhaps set back somewhat by #COVID19 and its long tails, CX will remain a critical success factor going forward. Learn more by checking out this episode of DM Radio! </description>
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