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  <title>Ep.32: Akira Mitsumasu, Japan Airlines</title>
  <description>VP, Marketing &amp;amp;amp; Strategy, Asia &amp;amp;amp; Oceania for Japan Airlines Akira Mitsumasu joins us from Customer Experience Management Asia in Singapore where he shares that as a kid he knew that he wanted to exhibit the traits he respected in his father- integrity, honesty and sincerity among others. 28 years on at Japan Airlines,&amp;amp;nbsp;at the moment while the organization has increased marketing or what Akira calls promising, he’s equally focused on delivering which is why he’s dedicated to Customer Experience. On&amp;amp;nbsp;‘what works’ the company&amp;amp;nbsp;places a heavy emphasis on attention to small details. The focus is not just on first and business class but on economy also&amp;amp;nbsp;having a comfortable and enjoyable journey. And overall, in Akira’s words, their secret is delivering truly authentic&amp;amp;nbsp;Japanese style service or&amp;amp;nbsp;omotenashi. </description>
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