1 rich Libsyn https://www.libsyn.com 90 600 Matt Johnson is Founder and CEO of Pursuing Results, a podcast production agency that works with emerging thought leaders – business coaches and consultants. Using a detailed process, Pursuing Results helps clients launch their brands, executes and distributes its clients’ weekly video podcasts, and promotes thought-leader business growth. His “specialized assembly line” produces consistently high-quality, on time podcasts. Matt focuses on a narrow product/client niche, because he believes that, of all the content marketing things he used to do, podcasting produces the most growth and the most leads for his clients.&amp;nbsp; Matt believes that, in order to influence people to trust you and to take action, podcasts have to be structured in a particular way. In this interview, Matt outlines three things that turn a podcast from entertainment into a platform for leadership: Seeing is Believing: Podcasts should be conversations with other influential people. When people see that you are recognized as a leader in your “area,” they will believe you are a leader in your area. Share Client Successes: Feature conversations around your (past or current) client’s successes. Put at least some focus on how the work you are doing (or have done) for them contributes to their success.&amp;nbsp; Go solo: Matt says, for a thought leader, having a podcast is akin to leading a church. If you are a leader in that church, you should be capable of delivering a sermon in that church. How to develop solo topics? Matt works with his clients to help them identify their beliefs, values, and opinions – breaking down their holistic viewpoint into small chunks, each of which can be used as a solo episode topic. The sweet spot is to “go solo” every third or fourth episode. How to keep the podcast momentum going and score some “quick wins”: Be strategic about whom you interview – make sure you have a good message-to-market fit Genuinely enjoy the interview conversations and the relationships you are building with your guests&amp;nbsp; Work behind the scenes to turn those relationships into a strategic referral network. Matt attributes a good part of his (and his client’s) podcast success to the system he built around the process – and provides tips on strategic process-building and building checklists. He recommends that people who are considering starting a podcast . . . get interviewed themselves to nail down their message and what they want to talk about. How to get featured? A good start would be Matt’s website at: http://howtogetfeatured.com. Matt can be reached on his company’s website at: http://pursuingresults.com, where listeners can learn about his production service; on Instagram at: https://www.instagram.com/microfamous/, and on LinkedIn at https://www.linkedin.com/in/microfamous/. Matt will be launching a book, Microfamous™ in the near future. The Marketing Agency Leadership Podcast http://spinutech.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/11869514/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/57005660