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  <title>The Valley Current®️: Persuasion with Greg Dovel</title>
  <description>Being a lawyer is simply going to court and reciting the law to the judge and jury before going home with a “win” under your belt, right? Not exactly. Few people understand the notion of persuading a judge or jury and how it powerful it can be when it comes to influencing the outcome of a tort. According to Greg Dovel there are 20 principles of persuasion and he has spent his mornings writing a book devoted to the subject over the past two decades. Meet Greg Dovel, our professor of persuasion. </description>
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