1 rich Libsyn https://www.libsyn.com 90 600 Brad Cooper is CEO of a Health and Wellness Company. &amp;nbsp;He is an 11x Ironman Finisher having competed multiple times at the Ironman World Championships in Kona, Hawaii and at 52 he is completing his PhD on Functional Mental Toughness. &amp;nbsp; &amp;nbsp; In this episode we dive into what is Mental Toughness and is it possible to cultivate and access it at any time. &amp;nbsp;Brad has done a lot of interesting work on this topic and is putting together a program so anyone can increase their mental toughness in a race or in their daily lives. &amp;nbsp; &amp;nbsp; &amp;nbsp; Coffee Beer Coaching and Dogs http://cbcdmedia.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/10533245/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/10533245