1 rich Libsyn https://www.libsyn.com 90 600 I believe that recent advances in advertising technology and better configurations in analytics programs will give dealers much better insights on how to optimize their marketing mix. The foundation for finding the optimal marketing mix is to measure audience&amp;nbsp;quality, engagement, and hard conversions. Most dealers are not set up to win, but I will provide direction to those that want to reduce marketing waste.&amp;nbsp; Brian Pasch Podcast http://brianpasch.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/6978958/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/6978958