1 rich Libsyn https://www.libsyn.com 90 600 Do you shop online differently if the purchase involves clicking buttons vs. dragging an item into cart? Does a product search feel more fulfilling if it forces you to scroll through a vast trove of options? Do your survey responses change if the scale starts on the left or the right?&amp;nbsp; These are the questions that Jonathan Levav,&amp;nbsp;associate professor of marketing at the Stanford Graduate School of Business, explores. His research looks at the factors that influence consumers’ choices and judgment, such as biomechanics,&amp;nbsp;context cues and product attributes.&amp;nbsp; In this episode, Jonathan discusses his latest research projects and how businesses are increasingly turning to experimental psychology and behavioral economics for answers. &amp;nbsp; &amp;nbsp;&amp;nbsp; &amp;nbsp; Customer Confidential: Untold Stories of Earned Growth http://baincompany.libsyn.com/site <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/5242772/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/5242772