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  <title>Ep.46 Accenture: Success with pursuit-based marketing</title>
  <description>Stephanie Winters McConnell, Managing Director – Pursuit &amp;amp; Reputation Marketing Lead, explains Accenture’s venture into pursuit-based marketing, why it goes hand-in-hand with account-based marketing, and why the core to every good pursuit is messaging. Stephanie also tells us about her work with Connections to Success, an organization that helps ex-offenders re-enter the workplace with confidence. </description>
  <author_name>Reinvent B2B Customer Growth</author_name>
  <author_url>https://momentumabm.com/</author_url>
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