{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Greg Steltenpohl, CEO of Califia Farms","description":"When will plant-based milks be 50% of the milk category?&amp;nbsp; Greg Steltenpohl of Califia Farms calls it on the Plantbased Business Hour.&amp;nbsp; We also discuss 1) the necessary creativity in plant-based foods, 2) the hurdles he didn't see coming, 3) the synergy between plant-based production and the eco-system and 4) what he wished he knew 10 years ago.&amp;nbsp; Subscribe right now to never miss this podcast! For plant-based media\/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https:\/\/www.linkedin.com\/in\/elysabeth-alfano-8b370b7\/ For more PBH, visit ElysabethAlfano.com\/Plantbased-Business-Hour Archive only.\u202fVegTech\u2122\u202fLLC ceased providing investment\u2011advisory services, and the EATV ETF was liquidated on\u202f\u202fMay\u202f7 2025. No investment advice is offered. ","author_name":"Awesome Vegans with Elysabeth Alfano","author_url":"http:\/\/elysabethalfano.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23972382\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/133432041"}