{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"188 The Perfect Value Proposition with Marylou Tyler","description":"Predictable revenue is the dream of many an entrepreneur but the road to get there can be filled with nightmares UNLESS...you listen to the advice of our guest today.   Back on the show for a second time, is Marylou Tyler, the author of both Predictable Prospecting and Predictable Revenue. She also has an online program called Predictable EDU where you can learn about creating security and predictability in your sales process. Marylou is the master of crafting sales teams and deciphering the thousands of software systems that are available for various functions of automation - whether it's starting the conversation, continuing the conversation, following up on the conversation or figuring out who to even talk to. She teaches you how to engage with one so you can effectively engage with thousands. On today\u2019s podcast\u2026 3:57 - Is there a better way to craft the sales teams based on behavior or mindset? 7:43 - Why Marylou likes to start a process manually before turning to technology 11:02 - Moving through the pipeline stages 16:11 - What does the perfect value proposition and email look like? 20:22 - The danger of creating something that's practically perfect 24:32 - 'Who' was the biggest hurdle you had to overcome? 27:49 - What question does Marylou ask herself every morning? 29:18 - Creating habitual daily rhythms Don\u2019t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you. The Why and The Buy is part of the Sell or Die Podcast Network. Subscribe to these other amazing network podcasts! Sell or Die Hidden Stories with Jeremy Fulkerson Selling With Soul Wheelbarrow Profits Women Your Mother Warned You About Street Smarts with Harvey Mackay ","author_name":"The Why And The Buy","author_url":"http:\/\/thewhyandthebuy.com","html":"