{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Roger Fisk: How To Engage Millions Of People \u2013 #129","description":"Our guest this week is Roger Fisk. He is a global communications expert widely credited with key behind-the-scenes roles in Barack Obama's two presidential campaigns. He served in both Administrations leading trade and diplomatic missions all over the world and more recently has been putting those experiences to work for Fortune 100 companies, causes, brands, and NGOs through his firm New Day Strategy. Roger provides analysis and commentary to Fox News, the BBC, Times of India, China Daily, SKY News, Bloomberg, and others. Questions: \u2022 The Obama brand seems bigger than ever, any CEO\/Speaker would love to know how do you sustain and continue to building popularity after 15 years? \u2022 You speak about the importance of culture in communicating your message, how did the Obama campaigns use culture in order to create the change that they wanted? \u2022 How do you get your people and your advocates singing from the same hymn sheet? (message discipline and control v leadership) \u2022 Do you continue to work with the Obama\u2019s (Michelle story) \u2022 They called Judy Garland the triple threat because she could dance, sing and act. Obama was a triple threat- amazing on stage, on tv, and on social media. Any advice you can give speakers on how to translate their message across these v different media. \u2022 What\u2019s happening in terms of events and conferences in the US currently? https:\/\/speakersu.com\/how-to-engage-millions-of-people-129   ","author_name":"SpeakersU Podcast with James Taylor","author_url":"http:\/\/speakersu.com\/","html":"