{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Not Everyone is Ready for Action","description":"[Recap] Steven, Alan & Melissa recap Tuesday\u2019s episode featuring Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.   [00:30] What\u2019s Up, Creative Hustlers! [00:55] Today we\u2019re recapping Maresa Friedman. [01:25] Another in-person podcast episode. [02:13] Great security at the Scale Matrix & Launch Center. [03:00] The in-person episode worked out well. [03:16] Maresa is The Executive Cat Herder. [04:00] She herds executives, she\u2019s a hired gun. [04:40] Maresa is kinda an efficiency expert. [04:55] Melissa & Steve did something similar in the past. [05:30] When there\u2019s so many people and processes, it\u2019s definitely like herding cats. [05:55] Cats don\u2019t listen well, and they\u2019ll do it when they feel like it. [06:20] You don\u2019t hold up a goal, and people come running. [07:00] What Maresa really does. [07:40] Maresa connects celebrities to brands, and brands to celebrities. [08:00] She\u2019s got celebrities in her back pocket, because she\u2019s got cats. [08:33] Maresa is efficient with brands and celebrities. [09:00] She\u2019s not pimping out Usher. [09:15] Why Steve chose Usher. [10:10] Why Maresa is successful with celebrities and brands. [10:20] Business improv classes [10:30] Hot potato in Alan\u2019s corner now. [11:00] When Alan\u2019s randomness in class is beneficial. [11:17] What is business improv? [12:30] Having business improv training helps you when you\u2019re caught off guard. [13:30] Melissa switched her mind from bartender to business, and now trying to balance the two. [14:30] You can\u2019t throw your colleague under the bus. [14:55] Toastmasters isn\u2019t just giving speeches, but also getting over stage fright. [15:40] Topics master picks people to read a question, and then answer it. [16:50] The first time Steven came to toastmasters. [18:05] Melissa asked Steven to come up on stage and speak. [19:00] Steven\u2019s question was, \u201cIf you could one wish for someone in this room, what would it be?\u201d [19:48] The speaker before had to do for himself first, and was in a rough time so Steven wished him to get his shit together. [21:00] Steven was actually nervous during this speech. [21:40] What\u2019s a pregnant pause? [22:28] If Steven & Melissa weren\u2019t leaving in a few weeks, Steven would join a toastmasters group. [24:00] Steven & his old partner did improv together. [24:35] Sometimes having improv training can make it over-salesy. [25:40] You need skills for speaking on your feet. [26:30] People can know their audience SO well they script their audience. [27:40] Steven improv\u2019d a whole play in Spanish. [28:10] Maresa said, \u201cI will give you my time, if you give me your focus.\u201d [28:55] There\u2019s a lot of people who reach out, but they don\u2019t give any focus. [29:28] People ask for advice, but they don\u2019t really want it - Melissa\u2019s example. [30:00] Shout out to Mike Gonsalves, about not being committed because their MIND wasn\u2019t in the right place. [31:25] Where\u2019d the third person come from? [32:30] Excuses, excuses, and unsolicited advice. [33:15] There\u2019s an infographic about the amount of clients that take Alan\u2019s advice, vs. the people who make excuses. [34:00] Consider me a team member, and just consider my advice! [34:53] If I give you my time, you HAVE to give me your focus! You\u2019re going to get unsolicited advice. [35:46] If you come to Melissa, you\u2019re gonna get the action you might not be ready for. [37:10] It was like herding cats throughout this whole episode! [37:35] Sometimes you forget about the spiritual side of the business. [38:00] Join the Life-Changing Facebook Group! [38:45] All Maresa\u2019s info is in the show notes! [39:00] Leave reviews & connect with us! [39:44] Melissa\u2019s Moment of Hustle   Contact: ExecutiveCatHerder.com MeetMeresa.com Facebook Instagram Twitter LinkedIn ","author_name":"The Creative Hustler Podcast","author_url":"http:\/\/thecreativehustler.libsyn.com\/podcast","html":"