{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 181: GoodBelly's CEO On The Three Things Great Leaders Do Really Well","description":"There\u2019s an old saying that \u201cleaders are born, not made.\u201d That might be true, but even for the most innate leaders, wouldn\u2019t it be helpful to learn from others\u2019 experiences? Alan Murray thought so. As a young executive working for carton manufacturer Tetra Pak, Alan wrote a guide for people in similar roles about how to lead effectively and position themselves for success.  The guide has served as the foundation for Murray\u2019s career; after a tenure as CEO of Tetra Pak North America, he is now the CEO of Next Foods, the maker of probiotic-infused food and beverage brand GoodBelly. In an interview included in this episode, Murray spoke about his approach to leadership, including how to manage people that might be smarter than you, and the three critical things that he believes all successful CEOs should master. Later, he discussed GoodBelly\u2019s influence on the evolution of the probiotic food category, how the brand has refined its positioning and communication strategy and what elicited the company\u2019s partnership with General Mills. Show notes:  2:51: Interview: Alan Murray, CEO, GoodBelly -- Murray sat down with Taste Radio editor Ray Latif at Natural Products Expo East 2019 for a conversation that began with his passion for surfing and the unusual way that he landed a job at Unilever. He also discussed how ambition and leverage played into his first CEO role at Tetra Pak, how observing others helped frame his own leadership style, and why sitting at the reception desk and hanging out by the coffee machine is key to understanding company dynamics. Later, he explained why it\u2019s important to have a global perspective, what motivated him to join GoodBelly, how the company has honed in on its core consumers, why better food is critical to reducing health care costs, and why he believes that it\u2019s incumbent upon consumers to ask doctors about healthy eating habits. Brands in this episode: GoodBelly, Silk, Whitewave Foods ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"