{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"262 - How Kraft Could Kill Veganism with Entrepreneur Michael Schwarz","description":"Growing up in South Africa to a family of activists and witnessing the devastating effects of apartheid, today\u2019s guest, Michael Schwarz, had his moral compass set to true north at an early age.    Driven by a profound sense of justice and a desire to combat the deleterious effects dairy has on our planet, he decided to step away from a 25-year career as an intellectual property lawyer and change the food industry by launching Treeline cheese \u2013 an independent vegan cheese company.    Michael also appeared in episode 76, where we learned all about his remarkable upbringing, the incredible work his father did as a defense attorney \u2013 including the trial of Nelson Mandela, where Michael\u2019s father defended Mandela\u2019s co-defendant and won \u2013 and how he made the transition from being a lawyer himself to a vegan cheese entrepreneur.   So if you\u2019re interested in learning what it\u2019s like to run a small vegan cheese company in an era where conglomerates want to take over the industry with cheap knockoffs \u2013 and powerful entities like the dairy lobby of Canada are after you \u2013 you definitely want to tune in!    \u201cIf you look at the products that these larger companies are making, they just aren\u2019t good. Take a look at Kraft\u2019s so-called plant-based Philadelphia cheese. It is basically almost entirely saturated fat. It has no protein. It\u2019s calories and saturated fat. And that\u2019s the bad fat. It\u2019s not olive oil or anything like that. It\u2019s stuff your cardiologist tells you you need to cut down on dramatically, right? I mean, you can eat an entire tub of that stuff and get zero protein. So what does that do to the public\u2019s image of vegan food? Is anyone who\u2019s a nonvegan gonna say, \u2018Oh, I\u2019d far rather eat this stuff with no protein, no nutritional value.\u2019 So is that really helping the vegan movement when people look at it and say, \u2018This is vegan food?\u2019 Come on. The image of vegan food, I think, is being harmed.\u201d - Michael Schwarz   What we discuss in this episode: - How the Canadian dairy lobby is trying to block Michael\u2019s trademark. - The threat vegan products pose to Big Dairy. - How meat and dairy conglomerates are hurting vegan brands and working to inhibit progress. - Tips for consumers to navigate making purchases that align with their ethics.  - How Michael makes Treeline cheeses more environmentally friendly. - Why it\u2019s important to support smaller vegan brands. - Treeline\u2019s delicious new products and plans for the future.    Resources: - Treeline Cheese: https:\/\/www.treelinecheese.com\/ - Switch4Good podcast episode 76: Ethics + Business with Treeline Cheese Founder Michael Schwarz - Switch4Good - Steven Colbert clip   \u2605\u2606\u2605 Click the link below to support the ADD SOY Act! https:\/\/switch4good.org\/add-soy-act\/ \u2605\u2606\u2605 Share the website and get your resources here https:\/\/kidsandmilk.org\/ \u2605\u2606\u2605 Send us a voice message and ask a question. We want to hear from you! https:\/\/switch4good.org\/podcast\/ \u2605\u2606\u2605 Dairy-Free Swaps Guide: Easy Anti-Inflammatory Meals, Recipes, and Tips https:\/\/switch4good.org\/dairy-free-swaps-guide SUPPORT SWITCH4GOOD https:\/\/switch4good.org\/support-us\/ \u2605\u2606\u2605 JOIN OUR PRIVATE FACEBOOK GROUP \u2605\u2606\u2605  https:\/\/www.facebook.com\/groups\/podcastchat \u2605\u2606\u2605 SWITCH4GOOD WEBSITE \u2605\u2606\u2605 https:\/\/switch4good.org\/ \u2605\u2606\u2605 ONLINE STORE \u2605\u2606\u2605 https:\/\/shop.switch4good.org\/shop\/ \u2605\u2606\u2605 FOLLOW US ON INSTAGRAM \u2605\u2606\u2605 https:\/\/www.instagram.com\/Switch4Good\/ \u2605\u2606\u2605 LIKE US ON FACEBOOK \u2605\u2606\u2605 https:\/\/www.facebook.com\/Switch4Good\/ \u2605\u2606\u2605 FOLLOW US ON TWITTER \u2605\u2606\u2605 https:\/\/mobile.twitter.com\/Switch4GoodNFT \u2605\u2606\u2605 AMAZON STORE \u2605\u2606\u2605 https:\/\/www.amazon.com\/shop\/switch4good \u2605\u2606\u2605 DOWNLOAD THE ABILLION APP \u2605\u2606\u2605 https:\/\/app.abillion.com\/users\/switch4good ","author_name":"Switch4Good","author_url":"https:\/\/switch4good.org\/","html":"