{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Manifest Commerce - Why E-commerce is Unsustainable, Today","description":"This episode is brought to you by Sendlane.   Co-founders George Wojciechowski and Jen Root want to make merchants' lives easier. To that end, they started Manifest Commerce, which provides e-commerce merchants direct to consumer and omnichannel fulfillment for their e-commerce products.   "We ship everything from apparel to cosmetics to nutraceuticals to toys and video games, and we do it in a sustainable, carbon-neutral way," George says.   The goal is to look at everything from a sustainable angle with no additional cost to the merchant's bottom line, says Jen.   "It is inevitable that e-commerce moves in this direction," George says. "The current state of e-commerce is unsustainable."   In Part 1, Jen and George talk about:   * Gratefulness for having a partner for support when starting their venture. * How they took their knowledge of the fulfillment business and reimagined every step from a sustainable-first perspective. * The challenge isn't finding sustainable products - the challenge is finding sustainable fulfillment. * The importance of the 18-35 category of consumers who tend to be more socially and environmentally responsible. * How the COVID pandemic exploded the e-commerce business in terms of sales and strains in the supply chain. * The attraction of founding Manifest Commerce was to do something significant with our careers, George says. * The creation of "impact pages" lets companies share their good deeds by sharing the news with their communities.   Join Ramon Vela, Jen Root and George Wojciechowski as they break down the inside story on The Story of a Brand.   For more on Manifest Commerce, visit: https:\/\/manifestcommerce.io    Subscribe and Listen to the podcast on all major apps. Simply search for \u201cThe Story of a Brand,\u201d or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https:\/\/www.sendlane.com\/story  ","author_name":"The Story of a Brand Show","author_url":"https:\/\/www.thestoryofabrand.com\/","html":"