{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Unsexy Shift | SWW125","description":"\u201cSpoiler alert: Nobody wants a lawyer until they actually need one.\u201d I love it when an opportunity comes along to prove that high ticket offers don\u2019t just work in the \u201cmake money online\u201d space. The methods I teach in High Ticket Courses also work extremely well with \u201cboring\u201d service businesses like legal and accounting. Case in point: The other day I was on a consulting call with one of my High Ticket Courses clients (a lawyer in the UK). It ended up being an awesome session! In the span of just this one call, we were able to take a step back, look at what he does, and find out what he\u2019s really passionate about. And then... We transformed what could have been a really boring offer (no offense!) into something that excited him, excited me and I know will excite his clients. This is the power of my consultative approach to working with clients. You\u2019ll Discover  How to figure out what aspects of a service business can actually excite people [03:15] How we discovered a \u201cpain point\u201d that he could turn from a negative into a positive [4:57] How the consultative approach revealed a game-changing, \u201cpump the brakes\u201d moment [06:22] How we went from the \u201cdull, boring zone\u201d to the \u201cexcitement zone\u201d in 10 minutes [08:41] How to extract the \u201csexy,\u201d exciting part of what you do, and turn it into a great front-end offer. [10:32]  ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We\u2019ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself \u2013 Apply here. Subscribe to the podcast:  Youtube,  Apple Podcasts,  Spotify,  Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin. ","author_name":"The Joel Erway Show","author_url":"https:\/\/www.joelerway.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15730238\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/81780035"}