{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Make Any Offer Resonate | SWW152","description":"Growing a business and an audience from scratch is not easy, especially if you\u2019re used to relying on other people\u2019s audiences. In this episode I explain why business coaches struggle with this transition, and how to make this shift easier by taking a different approach with your offer. You\u2019ll Discover Just because an offer has lots of testimonials, this doesn\u2019t mean the software will work once you drive paid ads to it [4:57] The difficulty of transitioning from a joint-venture circuit to building your own audience [6:15] During a speaking event, you may have earned the audience\u2019s attention for the length of your talk, but you are not the main reason they are there [7:25] The audience at these events is created by someone else [8:15] How to find a different strategic approach to get more people to raise their hands [9:46] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We\u2019ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself \u2013 Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin. ","author_name":"The Joel Erway Show","author_url":"https:\/\/www.joelerway.com","html":"