{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How To Cut CPAs While Increasing Prices - Brent Kocal | SWW137","description":"Recently, I offered to do a funnel review and optimization for a few students. Brent Kocal raised his hand immediately and we went to work. Brent\u2019s offer is in the personal development space. He helps his clients do more in 12 weeks than other people do in an entire year. That\u2019s the \u201cpromise\u201d but what he\u2019s really selling is self-discipline and how to become friggin Marine (metaphorically speaking.) As you can imagine, no one wants to pay money to do hard work. So nailing his Power Offer was a challenge. But we did. And Brent and I caught up to talk about his progress since we optimized his funnel. You\u2019ll Discover The first time I reviewed Brett\u2019s funnel - his CPLs, CPAs, the major problem he needed to fix, and what happened when he fixed it [02:59] How to nail your core promise when you\u2019re selling something people \u201cneed\u201d but don\u2019t \u201cwant\u201d - no one wants to buy a product teaching self-discipline [09:59] The secret sauce behind Brent\u2019s sales funnel - his extended power offer\u2026 and his current monthly revenue [16:35] What happens when you have a good coach in your corner and you act on their advice - tbh, Brent has the perfect attitude about this [23:54] How to reduce the time you spend dealing with tire-kickers and bad-fit prospects to zero [27:22] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We\u2019ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself \u2013 Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin. ","author_name":"The Joel Erway Show","author_url":"https:\/\/www.joelerway.com","html":"