{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Power of Social Media for Professional Services","description":"Mitch Jackson, aka \u201cThe Streaming Lawyer,\u201d joins the Social Pros Podcast to discuss how social media can be a game-changer for professionals.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud LinkedIn Marketing Solutions   Full Episode Details Being a powerful story-teller in court can also help you become a powerful story-teller across social media. Yet, people in professional services are often wary of posting on social media. That might not be a surprise, but sharing knowledge on a global platform can open you up to new clients and new opportunities. That\u2019s what my guest this week, Mitch Jackson, trial attorney and Senior Partner at Jackson & Wilson Inc, has done. Using his court room communication skills, he has taken social media by storm. Tune in to find out how social media can be a game-changer for professionals. We talk to Mitch about his successful social strategy and how that has transformed his career. His social media presence even led him to becoming a best-selling author and a social media and live streaming consultant. And, he also gives us tips for other lawyers and professionals looking to build their online audience. So, if you thought all lawyers were stuffy \u2013 then you won\u2019t want to miss the truly inspirational social media force that is Mitch Jackson.   In This Episode: 08:33 - How Mitch moved from helping on a 1:1 basis to helping a global audience 10:57 \u2013 Ask your customers how they want to communicate with you 15:12 \u2013 How to communication is key to building your presence on social media 16:56 \u2013 How Mitch gets his content inspiration and grabs attention 19:37 \u2013 How professional service firms can harness social media 24:23 \u2013 Should you worry about the ROI on your social engagement? 27:09 \u2013 Top 3 tips on how to communicate and create relatable content 29:47 \u2013 Why consistency is so important to your content strategy 30:42 \u2013 How repurposing content can save you time and reach more people 34:08 \u2013 Regulations about social advertising by law firms 38:30 \u2013 How future lawyers can utilise social media to build their brand 40:43 \u2013 What's next for Mitch Jackson?   Resources Grab your copy of Salesforce\u2019s \u201cThe State of the Connected Customers\u201d Report Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Redeem a FREE $100 LinkedIn advertising credit to launch your first campaign with LinkedIn Marketing Solutions Read \u201cThe Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs\u201d by Mitch Jackson Check out Mitch\u2019s blog - \u201cStreaming Lawyer\u201d Listen again to Amy Woods, Founder of Content 10x on \u201cHow to Repurpose Your Content on Social for Maximum Results\u201d   Visit SocialPros.com for more insights from your favorite social media marketers.   ","author_name":"Social Pros Podcast","author_url":"https:\/\/www.socialpros.com","html":"