{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Seize the Future with These Non-Obvious 2018 Trends","description":"Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl\/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http:\/\/offers.yext.com\/everywherebrand)   In This Episode How backstory telling is a new take on traditional storytelling for brands How associating with a particular cause or political view has become a marketing tool for many companies Why some traditionally automated companies are beginning to offer \u201chuman mode\u201d as a premium feature How trends can sometimes create an opposition, or \u201canti-trend\u201d Why personalized ads can lead to over targeting How a younger generation has led to the anti-nostalgic trend of disappearing content How people are adapting to the mass amount of content available   Resources Rohit\u2019s Website and  Twitter. Non-Obvious 2018 Win Bigly by Scott Adams Visit SocialPros.com for more insights from your favorite social media marketers. ","author_name":"Social Pros Podcast","author_url":"https:\/\/www.socialpros.com","html":"