{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Notion's Community-Driven Approach for Social Success","description":" Have you heard of Notion? You\u2019ve probably already been asked that question\u2026 and there\u2019s a good chance that it\u2019s already your \u201csecond brain.\u201d Like all great products, it\u2019s the community and the users who make it, so we sat down with Notion\u2019s Head of Influencer Marketing, Lexie Barnhorn, to hear all about it.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   Deemed by many users as their \u201csecond brain,\u201d Notion is the go-to place for people to jot down thoughts, ideas, collaborate on business ideas, and create templates for organizing your entire life. If you\u2019ve not already tried it out, this episode with Notion\u2019s Head of Influencer Marketing, Lexie Barnhorn, may just convince you\u2026  Lexie gives us a window into why everyone\u2019s talking about Notion. It doesn\u2019t matter whether you\u2019re following productivity influencers or your favorite D&D DM, the beauty of Notion is you can make it whatever you want. Influencers are at the heart of Notion\u2019s growth and popularity because as Lexie says, they can talk about use cases in their own relatable brand voices.   We hear about Notion\u2019s approach to evergreen influencer content, why trying too hard on TikTok is the wrong approach, how to make your social content more relatable, plus much more!  In This Episode:  1:47 - An introduction to Notion  3:09 - Lexie gives an overview of Notion\u2019s influencer marketing strategy  6:01 - How Notion utilizes unconventional use cases   8:33 - Lexie\u2019s strategy for reaching new communities   10:43 - How Notion balances marketing use cases with product marketing  15:06 - Lexie explains how she acts as an influencer for Notion  18:48 - How Notion maintains brand continuity across platforms   22:14 - The universal truths Lexie has learned while working at Notion  25:40 - How Notion speaks with its community about future developments   27:15 - Notion\u2019s approach to influencer sourcing  32:01 - The final two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Lexie on Twitter  Connect with Lexie on LinkedIn  Visit\u202fSocialPros.com for more insights from your favorite social media marketers.  ","author_name":"Social Pros Podcast","author_url":"https:\/\/www.socialpros.com","html":"