{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Purple Became the Most Effective Advertiser on Facebook","description":"Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising. &amp;nbsp; Special thanks to our sponsors:  Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl\/amazecustomers) Convince &amp;amp; Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http:\/\/offers.yext.com\/everywherebrand)  &amp;nbsp; In This Episode  05:46 - Why it takes risk to find success 07:02 - How to balance creative content with targeting to maximize effectiveness 10:53 - How Purple leverages content to stay fresh on potential customer\u2019s minds 15:07 - How Purple incorporates Pinterest into their social strategy 22:53 - How to convert customers into evangelists  &amp;nbsp; Resources  Salesforce TechSmith Purple  &amp;nbsp; Visit SocialPros.com for more insights from your favorite social media marketers. &amp;nbsp; ","author_name":"Social Pros Podcast","author_url":"https:\/\/www.socialpros.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7682186\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/26729816"}