{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Greatest Hits: Kate Winick","description":"We\u2019re away for Thanksgiving, but we couldn\u2019t leave you without an episode this week\u2026so here\u2019s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton.  If you\u2019re celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details    With new algorithms popping up every other day, there\u2019s a lot to consider when engaging audiences on social. It\u2019s no longer just about how many likes or shares a post gets. It\u2019s about monitoring how you're perceived in the industry and the world.  If there\u2019s one person who understands this well, it\u2019s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.  Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There\u2019s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don\u2019t want to miss!  In This Episode:  1:13 \u2013 Introducing Kate Winick  3:43 \u2013 Bringing content calendars together for initiatives  6:40 \u2013 Tapping into conversations than keep fans engaged  12:11 \u2013 Engagement that blew Kate away  17:19 \u2013 Giving instructors creative freedom  19:23 \u2013 Kate\u2019s advice for trusting creative partnerships with talent  22:52 \u2013 How Peloton measure social success  28:00 \u2013 Do Peloton have channel-specific owners?  32:19 \u2013 Training challenges at Peloton today  35:05 \u2013 Dealing with burnout in social  39:05 \u2013 Where to find Kate and Peloton  39:35 \u2013 Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Peloton website  Follow Kate on Twitter  Connect with Kate on LinkedIn   Visit\u202fSocialPros.com for more insights from your favorite social media marketers.  ","author_name":"Social Pros Podcast","author_url":"https:\/\/www.socialpros.com","html":"