{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Social Media Powers Global Hiring for Royal Caribbean","description":"Thea Neal, Global Talent Marketing Manager for Royal Caribbean Group, joined this episode of Social Pros to share how she\u2019s utilizing the power of social for recruitment. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Thea Neal, Global Talent Marketing Manager at Royal Caribbean Group, is on the Social Pros Podcast to share the inventive ways Royal Caribbean Group recruits staff. With a constant need to fill roles on the many ships within the Royal Caribbean Group family, recruitment is a huge priority. But rather than simply throwing up a few job adverts, Royal Caribbean has turned to social media to really drive that hiring push. Thea explains how they use user-generated content from existing staff members to paint a picture of life at sea for potential candidates. She believes this goes way further than what marketing campaigns can produce because it\u2019s authentic content that people really want to see. Thea also shares how recruitment is a long game for Royal Caribbean Group and how social is currently driving around 20% of referrals to job applications. We also hear a bit about the struggles during COVID, including visa changes, recruitment competition from other brands, and how the travel industry is recovering. In This Episode: 4:39 \u2013 How Thea is managing a huge hiring push after a COVID pause 7:27 \u2013 How being a talent marketer differs from being a regular marketer 9:39 \u2013 The ways talent marketing has changed over social media 11:27 \u2013 Why Royal Caribbean\u2019s social recruitment push is a long game 12:40 \u2013 How Thea works with her counterparts to ensure the messaging is consistent 14:21 \u2013 What the pandemic taught Thea about the challenges of global hiring 16:20 \u2013 How Royal Caribbean manages a constant recruitment push worldwide 18:01 \u2013 How Royal Caribbean uses specific and targeted hiring campaigns 20:06 \u2013 Why Glassdoor ratings were such a big priority for Thea 24:10 \u2013 How user generated content gives insights into job roles that marketing campaigns can\u2019t 26:08 \u2013 Why most UGC is created organically at Royal Caribbean 27:04 \u2013 Thea explains the \u2018Journey with Us\u2019 campaign 29:04 \u2013 How Thea measures success with recruitment campaigns 35:20 \u2013 Royal Caribbean\u2019s hiring campaign plan post-COVID 36:50 \u2013 How Royal Caribbean competes with other companies for the best talent 38:54 \u2013 Thea\u2019s one tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Careers at Royal Caribbean Group Visit SocialPros.com for more insights from your favorite social media marketers. ","author_name":"Social Pros Podcast","author_url":"https:\/\/www.socialpros.com","html":"