{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Jeff Williams - Elevate your Roofer Brand ","description":"Jeff Williams - Elevate your Roofer Brand&amp;nbsp; Heidi J. Ellsworth, RCS Partner visits with Jeff Williams, IKO Brand Director and Jack Gottesman, IKO Marketing Manager about branding in this informational and thought-provoking Roofing Road Trips podcast.&amp;nbsp; To many roofing contractors, \u201cbranding\u201d can sound like a big undertaking that is potentially unnecessary.&amp;nbsp; Jeff talks about how it can be intimidating to even a seasoned marketer, so it is understandable that this concept can seem elusive in day-to-day business.&amp;nbsp; Heidi and Jeff review the importance of taking the time to establish a strong brand and how it will continue to help and improve sales and marketing as well as overall company culture.&amp;nbsp; Jeff shares the top five things every roofing professional should know about branding their business for success. ","author_name":"RoofersCoffeeShop","author_url":"https:\/\/www.rooferscoffeeshop.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24072006\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/134133657"}