{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#27 Za\u010dnite s ot\u00e1zkou \u201cPre\u010do nie\u201d s Matejom \u0160uchom","description":"V biznis masterminde Do Naha sme priv\u00edtali experta na behavior\u00e1lny marketing a predaj Mateja \u0160uchau. P\u00f4vodn\u00fdm povolan\u00edm poistn\u00fd matematik, dnes pom\u00e1ha celosvetovo firm\u00e1m lep\u0161ie porozumie\u0165 \u013eudsk\u00e9mu spr\u00e1vaniu v n\u00e1kupnom procese. Zmeni\u0165 konverziu o 100%? Na re\u00e1lnych pr\u00edkladoch n\u00e1m uk\u00e1zal ako sa to d\u00e1, a to nie len v online priestore. Praktick\u00e9 princ\u00edpy z\u00e1kazn\u00edckej psychol\u00f3gie a efekt\u00edvneho predaja za\u010d\u00edna Matej s prek\u00e1\u017ekami - preto prv\u00e1 ot\u00e1zka v procese z\u00e1kazn\u00edckej cesty je \u201cPre\u010do nie?\u201d. V rozhovore praktick\u00fd zaznej\u00fa met\u00f3dy predaja ako efekt vlastn\u00edctva, kotvenie, averzia k strate \u010di nastavenie tzv. \u201cdefault ponuky\u201d. Ideme do prakt\u00edk ako roz\u0161\u00edri\u0165 z\u00f3nu akcept\u00e1cie klienta. A ke\u010f\u017ee na\u0161e mysle maj\u00fa radi \u0161trukt\u00fary, Matej n\u00e1s previedol jeho vlastnou SURF met\u00f3dou, ktor\u00fa dnes pou\u017e\u00edvaj\u00fa banky, pois\u0165ovne, telekomunika\u010dn\u00e9 firmy, a \u010fal\u0161ie firmy, kde je z\u00e1kazn\u00edcka psychol\u00f3gia m\u00f4\u017ee by\u0165 tzv. \u201cunfair advantage\u201d. ","author_name":"DO NAHA podcast","author_url":"https:\/\/sites.libsyn.com\/427739","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35443600\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/185031540"}