{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Bugaboo - The Future Belongs to Adaptable Brands","description":"Something is compelling about a leader who brings both sharp commercial instincts and deep empathy to the table, and that\u2019s precisely what I found in my conversation with Jeanelle Teves.  As Chief Commercial Officer at Bugaboo, she\u2019s not just driving growth; she\u2019s redefining what it means to build a global lifestyle brand rooted in purpose, innovation, and real human connection. In this episode, we talk about what it takes to evolve a premium product line while staying close to the needs of modern families.   Jeanelle shares her insights on balancing DTC with retail, leading with authenticity, building globally relevant strategies, and why empathy belongs at the core of every great product and team culture. Here are a few highlights from our conversation: * Why performance marketing is powerful\u2014but brand is what builds long-term loyalty   * How Bugaboo leads with sustainable product design that\u2019s meant to be repaired and reused   * The importance of retail and DTC as complementary, not competitive, channels   * How global expansion succeeds when local nuance meets consistent brand identity   * What it means to lead with authenticity and create space for others to thrive   Join me, Ramon Vela, in listening to the episode to hear how Bugaboo is helping shape the future of premium CPG through innovation, purpose, and people-first leadership. For more on Bugaboo, visit: https:\/\/www.bugaboo.com\/us-en If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don\u2019t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today\u2019s Sponsors: Color More Lines: https:\/\/www.colormorelines.com\/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they\u2019ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND\u201d and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https:\/\/1-commerce.com\/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you\u2019re stuck selling on just one channel.  While you\u2019re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space\u2014and capturing customers you\u2019re missing. That\u2019s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  OFFER: As a Story of a Brand listener, you\u2019ll get one month of free storage and a strategy session with their CEO, Eric Kasper.  ","author_name":"The Story of a Brand Show","author_url":"https:\/\/www.thestoryofabrand.com\/","html":"