{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"139\u2014Jake Johnson\u2014Brand &amp; product marketing","description":"Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who\u2019ll pay big for premium offerings \u201cThere were people like, &quot;I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.\u201d. We\u2019ll also tackle one of the most overlooked growth killers, &quot;promo fatigue&quot;. What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base.&amp;nbsp; \u201cThere's only so many messages that consumers can get hit with before it becomes white noise.\u201d Learn exactly why \u201cgetting folks in the door\u201d could be your most dangerous move and when to spot the right and wrong time to commoditize your offerings. ","author_name":"Conquer the Chaos","author_url":"https:\/\/keap.com\/resources\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/17417486\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/92645384"}