{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2. Enter Their Sphere of Awareness","description":"How do we optimize our Employer Branding to attract the right talent? This week, we delve into the very first touchpoint on the Employee Journey Map: the moment a company enters a potential employee\u2019s sphere of awareness! Guests Sanne Goslinga and Professor Peter Cappelli share how to lay the foundations for a strong employee experience early on. Plus: How you can attract more diverse candidates.&amp;nbsp; Show notes:&amp;nbsp; Sanne Goslinga is Head of Talent at Marathon Venture Capital, where she advises startups in the company\u2019s portfolio on how to best manage their people.&amp;nbsp; Peter Cappelli is Professor of Management at the Wharton School of the University of Pennsylvania and also director of Wharton\u2019s Centre for Human Resources.&amp;nbsp; ","author_name":"Rewired: Employee Experience","author_url":"http:\/\/rewiredex.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19333574\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/19333574"}