{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"20 - Inside Story on Marketing The New York Times","description":"As Chief Revenue Officer, Meredith Kopit Levien is a driving force behind The New York Times\u2019s digital transformation and their stunningly timely \u201cThe Truth is Hard\u201d campaign. When the news became the news during the 2016 presidential election cycle, Kopit Levien\u2019s challenge was not only to remind people why real journalism matters, but also to reach a new base of paid subscribers hungry for high-quality journalism, effectively changing the news category. What you\u2019ll take away from this podcast, among other things, is why the story you tell is more important than how often you tell it, and why it\u2019s important to adapt to the times\u2014no pun intended\u2014without losing sight of your brand\u2019s core mission. In addition to sharing why and how the new campaign came to fruition, Kopit Levien provides an inside look at building T-brand, their highly successful content creation studio. Although she admits that The Times was late to the content creation game, they entered it with gusto hiring top talent and holding the bar extremely high \u2013 so high that they will and have told the client \u201cno\u201d when they don\u2019t think an idea will in their publication. Noting that there are only 10 million people that pay for their news online, Kopit Levien says that the real work, is only beginning as The New York Times continues its transformation from print to all other current and future news channels. For example, The Daily, The Times\u2019 first podcast has dramatically exceeded expectations and is now a coveted slot for their reporters. She also discusses a new channel on Snapchat Discover, yet another indication that her brand ain\u2019t your grandmother\u2019s New York Times! ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"